Instagram Close Friends x Adam Mosseri

An intimate Meta event with 40 young, resonant IG Creators and an educational session with Adam Mosseri, Global Head of Instagram.
Embodying a Spring Brights theme, we created a bespoke set to display 40 pairs of Meta RayBans smart glasses and allow guests to test them out with some inspirational mini sets.

CONCEPT PRESENTATION / MOODBOARDS / STYLING / SET BUILD / ACTIVATIONS / PRINT DESIGN

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Applying bright, block colours from the Instagram colour palette in a striking way. Beautiful spring florals also tie in with the theming, and inspirational decals on the mirrors inspire guests to play with their RayBans. ‘Creativity Prescription’ cards were created for each individual with their handle, bringing another playful take on the optometrist aesthetic. A mini set with paper flowers and astroturf provided a whimsical spot for some instant content capture.

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