Blackmores Running Campaign 2016
Building a community for all level of runners to support their running goals, with specific products to enhance performance
and promotions to provide opportunities to be rewarded. The campaign utilised key partnerships, promotional competitions,
and a strong and consistent in-store and online presence.
CONCEPT / KV DEVELOPMENT / IN-STORE POS CONCEPTS + DESIGN / PRINT + DIGITAL ASSETS
The goal of this consumer campaign was to position Blackmores as supporting and celebrating your running (and other fitness) activities through their wide range of products. As well as being aspirational, we needed to hero the products in their exercise and energy and superfoods range.
I was tasked with ideating the creative platform to tie in with the running festival, and balance a shift from the category led pieces and the promotional, in-store ones as well as the POS presence.
I designed and artworked the key visual, and formatted both in-store and online assets.