Canon Consumer Campaigns

Capturing the attention and imagination of shoppers whilst challenging avid photographers through eye-catching and inspiring visuals. As Creative Lead for Canon, I worked across all campaigns for cameras, printers and binoculars, including new product launches and campaigns to drive sales at key retail periods throughout the year. 

PLATFORM CONCEPTS / SHORT COPYWRITING / DESIGN + LAYOUT / DIGITAL ADS / ANIMATION STORYBOARDS / IN-STORE POS + EXTENSION IDEAS