Snapchat Agency Roadshow
LESS SOCIAL MEDIA. MORE SNAPCHAT.
Snapchat brought a mobile roadshow to agencies across Australia and New Zealand, to engage and educate them about the platform and emphasize the importance of its Gen Z users. We created a fun and interactive set that doubled as a quiz to get attendees more engaged as well as educating and giving away limited edition prizes and other free swag. Other onsite activations and brand coloured food were on offer.
SET BUILD / PRESENTATION DECK / ACTIVATIONS / STYLING / FOOD & BEVERAGE / PRINT DESIGN
The Snapchat team provided us with a key visual from their campaign ‘Less Social Media - More Snapchat’ and we were tasked with bringing this to life in a playful, quirky way. A modular set build was needed to make it easy to move and set up at multiple locations and fit within different spaces. An interactive display with spinning cubes allowed us to engage the audience more in a quiz where they learnt some interesting facts around Snapchat’s usage and could also win limited edition Snap Swag.
Snapchat brand yellow was the hero of the day, with the ghost icon providing subtle branding to printed materials.