Broadway Rebrand

Broadway Shopping Centre needed a unique brand identity and style that reflected and valued the wide ethnicity of its community. Real people were used for the photoshoot to embrace individual style and personality. Highly stylised photographic portraits were combined with bright, bold backgrounds, an arresting visual look was created that was completely ownable. This campaign rolled out through centre on lightboxes, digital and print signage and hordings.  

CONCEPT DEVELOPMENT / LOGO DESIGN / ART DIRECTION / DESIGN + LAYOUT / RETOUCHING + ARTWORK