Pinterest PLF Event
An exclusive cocktail event at a private residence in Bellevue Hill, the Pinvision Leadership Forum combined a bespoke menu curated by Chef Nelly Robinson, with a panel led by Melinda Petrunoff and the only appearance of the inaugural Forbes 30 Under 30 nominees.
This in-depth panel brought to life insights around Gen Z and their drivers, as well as education around possibilities of the Pinterest Platform.
EVENT CONCEPT / PRESENTATION DECK / MOCKUPS / SET BUILD / MENU DESIGN / SIGNAGE & PRINTED MATERIALS / STYLING
Pinterest really wanted to create an exclusive event that their C-Level guest list couldn’t resist. This needed to be a really special evening, a money-can’t-buy experience with a close to zero cancellation rate.
Guests were sent a custom Hunter x Pinterest candle and invitation in the mail with event details to follow to create some anticipation and excitement. We landed on the idea of a private residence, a bespoke menu and early access to the Forbes 30 Under 30 as unmissable components for guests who have done it all before.
Working in collaboration with Chef Nelly, NEL Restaurant, we really wanted to create a roving degustation event that captured the Pinterest essence and brought to life some of its key trends.
The Pinterest brand needed to be present throughout the evening, but not too blatant. Pops of red styling and subtle logos appeared throughout the night.
Weekly WIPs with the Pinterest team, and live google docs with concepts and revisions made the working process streamlined and efficient.